Reinventing FrameWork’s Brand to Reflect Shifting Cultural Mindsets

The Cathedral Church of St. John the Divine, the largest Gothic cathedral in the world, marks a new chapter with a refreshed brand identity. The Cathedral’s legacy as a welcoming community for inclusivity inspired us as we created a modern design system touching every aspect of their communications. The brand’s new campaign, It’s Your Cathedral, shares the new identity while inviting locals and visitors alike to enjoy its cultural and spiritual offerings.