Brand Identities
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Visual Storytelling
His strategic approach combines extensive user research, iterative testing, and data-driven design decisions to deliver solutions that increase conversions, improve accessibility, and strengthen brand recognition. Doug's work has reached over 1 billion people globally and has been recognized by the Webby Awards, Fast Company's Innovation by Design, Indigo Design Award, and Anthem Awards.
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Before and After. The custom collage imagery acts as a visual throughline reinforcing brand consistency across a growing library of research. The cover has to signal credibility to professional audiences while still feeling human, urgent, and worth opening.
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The goal of Editorial Design was to make longform behavioral information feel approachable and human without losing its rigor.
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Culture Change Project Branding and Presentation Design. Showcase of the branding and report design I created for FrameWorks Institute's Culture Change Project, an ongoing research initiative tracking how Americans' mindsets shift over time. The core design challenge was creating a sub-brand system that could be its own district identity and push boundaries, while living within the FrameWorks brand. The Culture Change Project shifting brackets logo acts as a unique design motif throughout the reports’ photo illustrations and page layouts to visually reinforce the idea of “framing” in everyday life.
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‘Fast Frames’ Motion Graphics Video Series. Key artwork stills from a motion graphics and video series I designed and animated for the FrameWorks Institute. I collaborated closely with the FrameWorks team to develop storyboards that properly visualized complex communication recommendations covering topics from public health communications to unpacking cultural mindsets.
The challenge was to build a unified motion system flexible enough to include talking-head interviews, animated explainer graphics, and animated typography treatments. I developed a series of custom iconography that gives abstract concepts like individualism and fatalism a recurring visual vocabulary. Across the whole series, the goal was to make dense behavioral science and narrative-change research feel human, watchable, and shareable.
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Web Illustration that establish a credible tone from the first scroll. A set of custom issue area illustrations I designed for the FrameWorks Institute website. The challenge was creating over 30+ consistent illustrations that followed the same visual language. Each illustration layers photography with the brand's signature frame and subtle conceptual line-art. The layering of elements gives every illustration a sense of depth and movement.
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A Timeless Logo Design that Demands Attention. I created the structure of the logo by interlocking the hexagonal structure of carbon with a circle that represents the globe. The logo is a reminder of how carbon markets are an interconnected nature-based solution for tackling climate change. Its simplicity and geometry feels both timeless and elegant.
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Nature Inspired Color Palette. The color palette is anchored in earth tones with the logo’s gradient inspired by the majesty of a sunset sky over a vast landscape. The brand identity celebrates nature’s inherent transcendentalism rather than appealing to any trends.
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Real Project Photography Depicts Real Solutions. I also directed a photography strategy for capturing real photos of landowners to visually demonstrate what good land stewardship can be for a better climate. Each photo is a chance to show how nature-based projects can benefit both people and the climate.
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Bold Typography Grounded the Experience. I selected typefaces that feel accessible and warm to support the brand’s “approachable expert” attribute. I also introduced a bolder condensed san-serif that allows for more urgent climate messaging.
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Visualizations Helped Clarify Carbon Complexity. I developed a series of illustrated infographics and stepped process visualizations to act as core storytelling devices that simplified Climate Trust’s technically complex offerings.
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Website Strategy needed to be Audience-centered. I structured the website navigation and content strategy around their different audiences to ensure each audience reached relevant information with minimal clicks.
