Doug Knapton
Brand & Product Designer
Doug specializes in translating complex research and brand narratives into accessible, visually compelling designs. His strategic approach combines extensive user research, iterative testing, and data-driven design decisions to deliver solutions that increase conversions, improve accessibility, and strengthen brand recognition. Doug's work has reached over 1 billion people globally and has been recognized by the Webby Awards, Fast Company's Innovation by Design, Indigo Design Award, and Anthem Awards.
Key Outcomes:
Increase in Appointment Requests: New and returning users are 486% more likely to visit the Request for an Appointment form, directly translating to an increased number of conversions for clinical care.
Expanded Reach to Spanish-Speaking Audiences: The site experienced a +14.9% increase in visits from Spanish-speaking users, demonstrating enhanced inclusivity and broader reach.
Significant Organic Traffic Growth: Organic traffic jumped up to a +33.15% Year-Over-Year increase after the redesign, indicating strong SEO performance.
Key Outcomes:
Designed over 50+ long-form research reports and presentations.
Lead the motion graphics for 4 video series explaining 25 years of research.
Streamline consistency across teams with brand guidelines and editorial templates.
Key Outcomes:
Increase in Appointment Requests: New and returning users are 486% more likely to visit the Request for an Appointment form, directly translating to an increased number of conversions for clinical care.
Expanded Reach to Spanish-Speaking Audiences: The site experienced a +14.9% increase in visits from Spanish-speaking users, demonstrating enhanced inclusivity and broader reach.
Significant Organic Traffic Growth: Organic traffic jumped up to a +33.15% Year-Over-Year increase after the redesign, indicating strong SEO performance.
Key Outcomes:
Increased School Partnership Leads: The new site has directly generated more qualified leads, facilitating new school partnerships and expanding Teaching Matters' reach.
National Audience Growth: The improved online presence and clear messaging have significantly contributed to the growth of Teaching Matters' national audience, extending their influence across the country.
Enhanced User Experience: The intuitive site structure dramatically improved content discoverability, leading multiple audience groups to the right information quickly and effectively, contributing to a reduced bounce rate and increased website page views.
