Reinventing FrameWorks Institute’s editorial brand to reflect shifting cultural mindsets
Elevating Ethical Visual Storytelling
Over the past five years, I’ve been collaborating closely with the Frameworks communication team and their research experts to responsibly portray their research on how Americans’ cultural mindsets have shifted. The core of our approach was Ethical visual storytelling, ensuring we captured the nuances of their research with appropriate framing.
I was responsible for creating more than 50 long-form research reports, 4 video series, and several keynote presentations. To streamline consistency across all touch points, I refined a suite of brand guidelines and editorial templates. These templates empowered various freelancers and the internal Frameworks team to produce on-brand communications. We successfully translated intricate research recommendations and societal implications into easily digestible visuals.
Cover Design for several of FrameWorks Institute’s Research Reports and Communication Toolkits
Interior Layouts including Framing Strategies, Recommendations, Infographics, Graphs, and iconography. I developed an easy-to-use template that allowed several designers to continue the production work.
Pioneering the Frameworks Digital Collage Illustration Style
To communicate the intricate nuances that a single photograph couldn't convey, I created the Frameworks' digital collage illustration style. I also developed detailed guidelines that dictated the composition and image treatment for every collage. This innovative approach allowed us to effectively illustrate complex research findings.
Example of how the Digital Collage Illustration Style is applied to the FrameWork’s Work/Shift Initiative key artwork.
