Teaching Matters – Elevating Education Equity with a New Visual Identity & Website Design
Empowering Educators Through Strategic Design
Teaching Matters is a highly respected non-profit dedicated to improving student outcomes by increasing teacher effectiveness. As a lead designer, my role was to spearhead the creation of a brand new visual identity and a dynamic website design that would authentically represent their mission, appeal to key stakeholders, and drive their growth.
This project focused on developing a purpose-driven brand identity and a user-centric website design to amplify Teaching Matters' impact in the national education landscape.
The Solution: A Vibrant, User-Centric Visual System
The outcome was a transformative visual identity that perfectly balances professionalism with an optimistic, classroom-inspired feel. Key elements of the solution included:
Distinctive Logo Design: A new, impactful logo featuring a green underline that subtly anchors the entire visual system, symbolizing support and growth. This minimalistic yet distinctive mark creates instant recognition.
Comprehensive Design System: We built out a robust design system incorporating bold, hand-drawn gestures that add a human, accessible touch, ensuring the brand feels both sophisticated and energetic. This visual communication strategy extends across all touchpoints.
New Website Design: The complete website design services delivered a new digital home for Teaching Matters. The site was meticulously structured to enhance the user experience (UX), ensuring multiple audience groups could quickly and effectively navigate to the content most relevant to their needs.
Integrated Brand Assets: The new design system was seamlessly applied across a comprehensive brand messaging platform and versatile social media templates, ensuring cohesive and impactful brand communication across all channels.
Key Outcomes: Driving Growth & Recognition
The new visual identity and website design delivered significant, measurable impact:
Increased School Partnership Leads: The new site has directly generated more qualified leads, facilitating new school partnerships and expanding Teaching Matters' reach.
National Audience Growth: The improved online presence and clear messaging have significantly contributed to the growth of Teaching Matters' national audience, extending their influence across the country.
Enhanced User Experience: The intuitive site structure dramatically improved content discoverability, leading multiple audience groups to the right information quickly and effectively, contributing to a reduced bounce rate and increased website page views.
Award-Winning Recognition: The project proudly received an Anthem Award 2022 (Education, Art & Culture), a testament to the design's excellence and impact.
