Key Outcomes:

• Increased School Partnership Leads: The new site has directly generated more qualified leads, facilitating new school partnerships and expanding Teaching Matters' reach.

• National Audience Growth: The improved online presence and clear messaging have significantly contributed to the growth of Teaching Matters' national audience, extending their influence across the country.

• Enhanced User Experience: The intuitive site structure dramatically improved content discoverability, leading multiple audience groups to the right information quickly and effectively, contributing to a reduced bounce rate and increased website page views.