Center for Family Representation

Role: Senior Brand Designer & Art Director
Services: Logo Design, Brand Guidelines, Print Collateral, Website Art Direction

Project Overview

As the Brand Designer, I was in charge of leading the client through several iterative rounds of Logo Design. We landed on a evolved symbol that feels emblematic of their role as family defenders. There’s a subtle nod to a home in the negative space which alludes to their tagline of ‘Keeping Families Together’

I also expanded and defined the brand with the Brand Guide, an extensive 73 page document that covers their brand messaging platform and how to use their updated design system. The visual brand section has practical easy-to-use tips like logo usage, typography header styles, WCAG compliant color pairings, and future Photography guidance.

Finally, I oversaw the initial art direction for the website design, business collateral, activation fliers, and social media templates.