eso dental

Role: Freelance Designer
Services: Brand Identity Refresh, Website Design

Project Overview

eso is a wellness-driven dental practice in Oakland, CA, named after the Spanish phrase meaning “from within.” The project objective was to build a brand and digital experience that communicated trust, education, and a modern approach to
dental care.

I led the visual identity and website design, delivering a custom logo system, print collateral, and a tailored Squarespace website. The brand system includes color combinations, typography, and modular page templates. Strategically, I proposed a multi-page services architecture to improve user comprehension and strengthen SEO performance.

The project engagement included two iterative logo rounds and a focused two-week website sprint. The resulting brand blends a sense of personality with clear, informative design—positioning eso dental as a welcoming and credible provider within the Oakland community.phy.