Constructive's Illustration System

Role: Illustrator
Services: Digital Illustration, Brand Identity Refresh

Project Overview

Over the past 8 years, I’ve illustrated many of the key artwork for Constructive’s content marketing. But the challenge with consistency across illustrations arose over the years with new trends. 

To solve this issue, I lead an internal initiative to define the Constructive brand illustration style that would help the design team stay consistent while developing new brand artwork. The process of defining rules, shapes, and a refined color palette also lead me to being more creative while making new branded illustrations. 

The core inspiration came from the Constructivist art movement of the early 1900s. We drew from its rich visual language of bold geometric forms, a rich earthy color palettes, and dynamic compositions. The art movement, which sought to put art in service of social purposes, proved to be the perfect foundation for illustrating topics like visual branding for social impact.

The result is a reinterpretation that brings the historical principles of Constructivism into the modern digital age. The new system allows for rapid creation of visually striking, thematically consistent illustrations that resonate with a contemporary audience.