Child Mind Institute Douglas Knapton Child Mind Institute Douglas Knapton

Child Mind Institute: Destigmatizing Children Mental Health with a new Family Resource Center

Key Outcomes:

  • Increase in Appointment Requests: New and returning users are 486% more likely to visit the Request for an Appointment form, directly translating to an increased number of conversions for clinical care.

  • Expanded Reach to Spanish-Speaking Audiences: The site experienced a +14.9% increase in visits from Spanish-speaking users, demonstrating enhanced inclusivity and broader reach.

  • Significant Organic Traffic Growth: Organic traffic jumped up to a +33.15% Year-Over-Year increase after the redesign, indicating strong SEO performance.

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