Key Outcomes:

• Increase in Appointment Requests: New and returning users are 486% more likely to visit the Request for an Appointment form, directly translating to an increased number of conversions for clinical care.

• Expanded Reach to Spanish-Speaking Audiences: The site experienced a +14.9% increase in visits from Spanish-speaking users, demonstrating enhanced inclusivity and broader reach.

• Significant Organic Traffic Growth: Organic traffic jumped up to a +33.15% Year-Over-Year increase after the redesign, indicating strong SEO performance.

Key Outcomes:

• Increased School Partnership Leads: The new site has directly generated more qualified leads, facilitating new school partnerships and expanding Teaching Matters' reach.

• National Audience Growth: The improved online presence and clear messaging have significantly contributed to the growth of Teaching Matters' national audience, extending their influence across the country.

• Enhanced User Experience: The intuitive site structure dramatically improved content discoverability, leading multiple audience groups to the right information quickly and effectively, contributing to a reduced bounce rate and increased website page views.